MY WORKCases · capabilities · experience
MY WORK

Data, business, AI and product applied to real problems.

I turn complex information, business needs and real workflows into systems that help people understand, decide and work better. Some projects allow me to show the full journey; others belong to professional contexts where evidence needs to be presented more carefully.

02 · WORK AREAS

Four doors for different problems. One underlying logic.

I do not organize my work around a particular tool. I organize it around the type of problem that needs to be solved.

01

Business Intelligence & Analytics

Business · BI · Business evolution

I transform business questions into clear, reusable analytical structures designed to understand business evolution and support decisions.

Trajectory: A professional evolution connecting pricing, margin management, business monitoring, forecasting, Business Intelligence and analytics across Staples Business Solutions, OnMobile Global Spain and Santalucía Seguros.
What I solve

Distributed information, inconsistent metrics, and reporting that explains the number but not always the reason.

What I build

Analytical models, KPIs, dashboards, automation and executive reporting.

My role

Business analysis, metric design, data quality and the bridge between business and technology.

Capabilities
Power BIDAXSQLDatabricksPower QueryAutomationPython
View approach and outcome
The approach
  • KPI definition and validation.
  • Data modelling and quality.
  • Dashboards and executive reporting.
  • Automation and reduction of manual work.
Outcome

More structured and reusable analysis systems designed to explain what is happening behind the metric.

Tools / capabilities

Power BI · DAX · Power Query · SQL · Databricks · Delta Lake · Excel · Power Automate

03 · PRODUCT AS A TRANSVERSAL CAPABILITY

Product is not a fifth category. It runs through all four.

Understand which problem is worth solving. Define who it is for. Structure the information. Design the flow. Build a first version. Observe how it is used. Iterate again. For me, product appears when data, business and technology start working around a real need.

04 · DIFFERENT CONTEXTS. ONE COMMON CRITERION.

Before choosing the tool, I try to understand the problem.

What is happening, what information exists, who needs to use it and what decision the system should help make. That criterion runs through both the projects I can show and the professional contexts in which I have worked.

How I work →
05 · PROFESSIONAL EXPERIENCE

Contexts where I also apply these capabilities.

Public projects show how I build. My professional trajectory adds the context where many of these capabilities were developed and continue to be applied.

View experience
CURRENT · BUSINESS · BI & DATA

Santalucía Seguros

Senior Data & Business Intelligence Analyst

Analysis, business monitoring, information models and Business Intelligence focused on turning data into understandable and usable decisions.

EXPERIENCE · BUSINESS ANALYSIS · BI & DATA

OnMobile Global Spain

Senior Business Analyst & BI Specialist

Connecting operational needs, forecasting, analysis and information solutions while keeping the business problem tied to its implementation.

EXPERIENCE · PRICING · MARGIN · PERFORMANCE

Staples Business Solutions

Pricing & Margin Manager

Pricing, margins, profitability, KPIs and reporting to understand business evolution and support commercial decisions.

VOLUNTEER PROJECT · DATA · RESEARCH

WHO

Data project during COVID-19

A specific volunteer collaboration that brought analysis into a different context and reinforced the value of clear, traceable and useful information.

06 · NEXT STEP

Want to keep exploring?

The Deep Dives show the process in greater detail. If you would like to continue the conversation around data, AI, product or HealthTech, you can do so through Contact.