CV · PROFESSIONAL PROFILE
Hernán Falbo Álvarez
Senior Data & Business Intelligence Analyst
I turn complexity into clarity, decisions and product.
Business and data professional with a trajectory evolving from pricing, margin management and commercial performance into Business Intelligence, forecasting, automation and advanced analytics. I work across business, data and technology to transform information into analytical models, KPIs, dashboards and decision-support tools.
01 · AREAS OF EXPERTISE
Capabilities connecting business and data.
Business & performance analysisBusiness Intelligence & reportingKPI definition & governancePricing · margins · profitabilityData modelling & qualityProcess automationData storytellingRequirements & stakeholders
02 · PROFESSIONAL EXPERIENCE
Corporate experience.
JAN 2025 → PRESENT
Santalucía Seguros
Senior Data & Business Intelligence Analyst · Madrid- Automated and improved reporting and data-preparation processes, reducing manual work and strengthening information consistency.
- Designed and evolved analytical data flows and transformations in cloud environments, improving efficiency and information quality.
- Designed and evolved Power BI dashboards to support business monitoring and decision-making.
- Defined and validated KPIs, business rules and data-quality controls, translating business needs into executive reporting.
APR 2019 → JAN 2025
OnMobile Global Spain
Senior Business Analyst & BI Specialist · Madrid- Analytical hub across IT, business, finance and marketing for a B2C digital service in Spain with an active subscriber base of more than 100,000.
- Designed and maintained a core forecasting model with at least four submodels covering churn, activations, cancellations, refunds and business evolution.
- Built the annual budget and quarterly forecasts; supported Finance with estimates, month-end closes, invoicing and management control.
- Designed an operational Power BI dashboard with daily monitoring for business and marketing, plus a streamlined executive dashboard with the main KPIs.
- Improved churn analysis to identify cancellation causes and focus actions on the main drivers of attrition, while also supporting Marketing with campaign-performance analysis.
2006 → 2019
Staples Business Solutions
Pricing & Margin Manager · Madrid- Analyzed and monitored pricing, margins, profitability and product positioning to support commercial and management decisions.
- Built and monitored commercial and financial KPIs, management reporting and dashboards to understand business evolution.
- Analyzed sales, product and customer data to identify trends, deviations and opportunities for improvement.
- Participated in pricing and margin-review initiatives, translating business needs into analytical models and decision-support tools.
MAY 2020 → AUG 2020
World Health Organization · WHO
Volunteer project · Data Analyst · Public data during the COVID-19 response- Analysis, preparation and visualization of public data during the COVID-19 response.
- Structured information from multiple sources and communicated findings through indicators and charts.
03 · SELECTED PERSONAL PROJECTS
Work I can show.
PERSONAL INITIATIVE · HEALTHTECH · PRODUCT2026 · CONCEPT VALIDATIONClinical Operations Platform
Functional concept-validation prototype exploring operational follow-up, trends and handoffs in a clinical setting. The current phase focuses on product and UX, with further evolution guided by user feedback.
View Deep Dive →PERSONAL INITIATIVE · AI · KNOWLEDGE SYSTEMS2024 - PRESENTLongitudinal Health Intelligence
Private, evolving system for organizing, versioning and querying complex documentation and evidence with privacy by design, semantic retrieval and traceability. It expands as new information and usage needs emerge.
View Deep Dive →PERSONAL INITIATIVE · ECOSYSTEM · PRODUCT · CONTENTAUG 2025 - PRESENTEchoFather
Ecosystem that began as a music project and evolved into publishing, technology and a family-support model through EchoFather Families.
Discover EchoFather →
04 · EDUCATION
Relevant education.
2023Master · Data Science & Big Data
MIOTI · Madrid Internet of Things Institute
2018Executive Master · Big Data & Analytics
MSMK · Madrid School of Marketing
05 · TECHNOLOGIES & METHODS
Working stack.
BI & VisualizationPower BI · DAX · Power Query · Excel 365 · Data storytelling
Data & ProgrammingSQL · Databricks · Delta Lake · Python · PowerShell
Cloud & AutomationAzure Data Lake Storage · Power Automate · Supabase · Netlify · APIs
Analysis & DeliveryKPIs · data modelling · data quality · exploratory analysis · functional documentation · version control
